{"title":"Serum","description":"\u003cp class=\"routine-step-page__intro\"\u003eSerum is where your routine gets personal: the focused treatment layer chosen to brighten, calm, clarify, firm, or replenish, all while staying true to K-beauty’s preference for results that feel supportive rather than punishing.\u003c\/p\u003e","products":[{"product_id":"beauty-of-joseon-calming-serum-green-tea-plus-panthenol-60ml","title":"Calming Barrier  Serum : Green tea + Panthenol 60ml","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 24px; color: rgb(167, 65, 59);\"\u003eSUMMARY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eStressed skin? Not today. Clinically tested, hydrating and soothing serum delivers lightweight-yet-lasting moisture and instant calm with every drop. Infused with BOJ-exclusive Green Tea-HA™.\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eSize:  \u003c\/span\u003e\u003cspan\u003e60 ml (2.03 fl oz)\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eSkin concern:  \u003c\/span\u003e\u003cspan\u003eSensitivity, Blemish\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eKey ingredients: \u003c\/span\u003e\u003cspan\u003eGreen Tea Extract, Mugwort Extract, Panthenol (Vitamin B5)\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\n\u003c\/h4\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45464874877037,"sku":"BOJ-8809968131069","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/7279\/9085\/files\/image_01_680414ee-f883-4860-afd7-82bb01264f75.webp?v=1784181180"},{"product_id":"beauty-of-joseon-glow-deep-serum-rice-plus-alpha-arbutin-60ml","title":"Glow Deep Serum : Rice + Alpha Arbutin 60ml","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 24px; color: rgb(167, 65, 59);\"\u003eSUMMARY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA brightening serum with alpha arbutin and rice bran water that helps target dullness and dark spots care for brighter-looking, naturally radiant skin.\u003c\/span\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eSize:  \u003c\/span\u003e60ml  (2.03 fl oz)\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eSkin concern:  \u003c\/span\u003e\u003cspan\u003eDark Spots Care, Uneven Tone\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eKey ingredients: \u003c\/span\u003e\u003cspan\u003eRice Bran Water, Alpha-Arbutin\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h4\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45464875204717,"sku":"BOJ-8809968131106","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/7279\/9085\/files\/image_01_20c767da-b6c1-4b18-9681-3db9222fd9b3.webp?v=1784181408"},{"product_id":"beauty-of-joseon-glow-serum-propolis-plus-niacinamide-60ml","title":"Glow Serum : Propolis + Niacinamide 60ml","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 24px; color: rgb(167, 65, 59);\"\u003eSUMMARY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eAchieve a radiant and healthy complexion with the Glow Serum Propolis+Niacinamide. Formulated with a powerful combination of Propolis Extract, Niacinamide, and a range of botanical extracts, this serum deeply nourishes and revitalizes the skin. With ingredients like Turmeric Root\u003c\/span\u003e\u003cspan\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eSize:  \u003c\/span\u003e60ml  (2.03 fl oz)\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eSkin concern:  \u003c\/span\u003e\u003cspan\u003ePores, Sebum, redness, uneven tone, glow\u003c\/span\u003e\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eKey ingredients: \u003c\/span\u003e\u003cspan\u003ePropolis Extract 60%, Niacinamide 2%, BHA\u003c\/span\u003e\u003cstrong\u003e\u003c\/strong\u003e\n\u003c\/h4\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45464875335789,"sku":"BOJ-8809968131052","price":25.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/7279\/9085\/files\/glow-serum-propolis-niacinamide-1-front.webp?v=1787093991"},{"product_id":"beauty-of-joseon-revive-eye-serum-ginseng-plus-retinal-30ml","title":"Revive Eye Serum : Ginseng + Retinal 30ml","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 24px; color: rgb(167, 65, 59);\"\u003eSUMMARY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eA powerful Korean eye cream with a fast-absorbing serum texture that helps target the look of wrinkles, brighten, and hydrate for firmer-looking refreshed under eyes.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eSize:  \u003c\/span\u003e(30ml \/ 1.01 fl oz)\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eSkin concern:  \u003c\/span\u003eAging, Dryness, Under-Eye Dullness, Fine Lines\n\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eKey ingredients: \u003c\/span\u003eRetinal, Ginseng Root Extract\u003cbr\u003e\u003cbr\u003e\u003cmeta charset=\"utf-8\"\u003e\n\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003e*Not recommended during pregnancy or breastfeeding due to retinal; use sunscreen during daytime use\u003c\/strong\u003e\u003c\/p\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45464875860077,"sku":"BOJ-8809738316146","price":14.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/7279\/9085\/files\/revive-eye-serum-ginseng-retinal-1-front.webp?v=1788302317"},{"product_id":"beauty-of-joseon-revive-serum-ginseng-plus-snail-mucin-60ml","title":"Revive Serum : Ginseng + Snail Mucin 60ml","description":"\u003cp\u003e\u003cstrong\u003e\u003cspan style=\"font-size: 24px; color: rgb(167, 65, 59);\"\u003eSUMMARY\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cmeta charset=\"utf-8\"\u003e\u003cspan\u003eYour plumping elixir for a complexion that’s lost its bounce. This firming serum blends ginseng and snail mucin to hydrate and refresh for skin that looks bouncier and feels healthier.\u003c\/span\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eSize:  \u003c\/span\u003e(\u003cmeta charset=\"utf-8\"\u003e60ml \/ 2.03 fl oz)\u003c\/h4\u003e\n\u003ch4\u003e\n\u003cspan style=\"color: rgb(167, 65, 59);\"\u003eKey ingredients: \u003c\/span\u003eGinseng Root Water, Panax Ginseng Root Extract, Snail Mucin, Centella Asiatica Extract, Mushroom Extract\u003c\/h4\u003e","brand":"Beauty of Joseon","offers":[{"title":"Default Title","offer_id":45464876056685,"sku":"BOJ-8809968131090","price":25.5,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/7279\/9085\/files\/revive-serum-ginseng-snail-mucin-1-front_1.webp?v=1787090151"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0717\/7279\/9085\/collections\/ChatGPT_Image_Aug_25_2026_05_15_28_PM_2.png?v=1787703363","url":"https:\/\/auroradew.com\/collections\/serum.oembed","provider":"Aurora Dew","version":"1.0","type":"link"}